In 2019, I Started an internet business called Papercoal — a premium stationery label rooted in design and craftsmanship. With no big team or outside funding, I focused entirely on Amazon to build it. Over the next few years, through constant testing, learning, and refining, I scaled it from 0 to over ₹2 crores in sales.
That experience taught me everything about how Amazon really works — from cracking the algorithm and running profitable ads, to building listings that convert and managing the operational chaos behind the scenes.
As Papercoal grew, other founders began reaching out for advice. I realised there were so many great D2C brands struggling to navigate Amazon — not because they lacked good products, but because they lacked the right playbook.
That’s when I decided to start Front Page Club — a focused Amazon marketing company built for D2C brands that want to win on Amazon. We bring founder-level thinking, full-stack execution, and battle-tested strategies that drive real growth.
