3B LIFESTYLE
Overview –
A premium handcrafted canvas bag brand partnered with Front Page Club to launch and scale its presence on Amazon.com. The goal was to establish a strong brand identity, achieve early profitability, and compete in a highly saturated bags category.
Our Approach –
We built the brand’s Amazon presence from the ground up — creating high-converting listings, setting up targeted PPC campaigns, and crafting a keyword strategy focused on both short-term ranking gains and long-term organic visibility.
Key Results –
- Scaled from $0 to $14,000/month in just 8 months after launch.
- Achieved a profitable ACoS while steadily increasing ad-driven and organic sales.
- Built strong brand credibility through premium imagery, optimized A+ content, and cohesive catalog structure.
Takeaway –
Through a data-driven advertising strategy and brand-first approach, the handcrafted bag brand successfully transitioned from a new launch to a profitable, fast-growing player on Amazon USA — proving that design-led products can thrive with the right marketplace strategy.
CaseDodo
Overview –
Casedodo partnered with Front Page Club to build a sustainable and profitable presence on Amazon. Competing in one of the most saturated categories — phone accessories — the challenge was to stand out, drive conversions, and scale without overspending on ads.
Our Approach –
We started by completely rebuilding Casedodo’s Amazon foundation — optimizing listings for high-intent keywords, crafting visually cohesive product pages, and launching precision-targeted ad campaigns to balance visibility with profitability.
Key Results –
- Scaled from launch to consistent 6-figure monthly sales within the first year.
- Improved ACoS and CTR through data-backed keyword optimization and creative testing.
- Secured top organic rankings for key iPhone case searches, reducing reliance on ads.
Takeaway –
By combining a brand-first creative strategy with data-led advertising, Casedodo transformed from a new entrant into a trusted, fast-growing Amazon brand — achieving scale and profitability in a category known for intense competition.
PAPERCOAL
From Passion Project to Premium Stationery Brand
Overview –
Papercoal began as a small creative idea in 2018 — a passion for beautifully crafted stationery that reflected quality and design. As one of the co-founders, I took charge of building and scaling our Amazon presence, starting with limited resources but a clear vision: to make premium notebooks accessible and desirable online.
My Approach –
I focused on understanding how Amazon truly works — from keyword research and ad optimization to customer psychology. Every campaign was data-driven, every listing carefully crafted. Despite the challenges of 2020, including supply chain disruptions during COVID-19, we doubled down on marketing efficiency and brand presentation rather than cutting spend.
Key Results –
- Scaled from ₹18 lakh to ₹80 lakh in annual sales within one year.
- Maintained a consistent 25% marketing spend, balancing growth with profitability.
- Established Papercoal as a recognized premium stationery brand in a highly competitive category through organic ranking and customer loyalty.
Takeaway –
Papercoal was where my Amazon journey truly began — turning an idea into a sustainable, data-backed business. The lessons learned from building this brand from scratch now form the foundation of how we scale brands at Front Page Club: with strategy, discipline, and a deep understanding of what it takes to win on Amazon.
